Webinar: Theory of Change Done Right

Tuesday, June 23, 2015
11:00 AM PDT / 2:00 PM EDT
60 minutes
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Does everyone in your organization understand the work in the same way?
Can your colleagues articulate your organization’s unique value?
Does your team understand its role in creating systemic, long-term change?

In a competitive funding landscape, it’s critical that an organization can articulate and justify its unique contribution to solving a problem. A Theory of Change is an if-then statement about the conditions that are necessary for achieving a desired vision of a system. Done right, a Theory of Change should build common understanding around both the problem and the vision, identify potential leverage points for transforming the system, and define an organization’s unique role within that system. Having a solid Theory of Change provides a clear and focused roadmap for your organization, as well as a compelling argument for why your organization deserves financial support.

In this one-hour webinar, you will learn:

  • What a Theory of Change really is – and what it isn’t
  • The key elements of an effective Theory of Change
  • How to go about developing a successful Theory of Change
  • How a Theory of Change affects your organization’s strategic planning
  • How to use a Theory of Change to solicit funding

Registration includes:

  • 60-min webinar
  • Copy of presentation slides

Cost: $59

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About the presenter
Eric B. Jacobson, Founder and Principal of Proaireton Consulting, has over ten years of experience in philanthropy and the nonprofit sector. He currently helps nonprofits and foundations make it easier to achieve their missions and attract support to their causes through strategic planning, smarter fundraising, and more effective messaging. During his time in philanthropy, he supported organizations small and large to improve their financial sustainability, enhance their communications, conduct scientific research, and develop their programs. Eric worked on communications and fundraising within nonprofit organizations and he has extensive experience with theory of change development, strategic planning, and logic models within both private foundations and nonprofit organizations. He also has been trained in Technology of Participation (ToP)® Facilitation Methods developed by the Institute for Cultural Affairs and has facilitated meetings ranging from team meetings and internal dialogues to staff retreats and stakeholder convenings. Eric holds a Bachelor of Arts degree from the University of Pennsylvania and a Master of Arts degree from Columbia University. He is also a nationally-recognized West Coast Swing instructor and competitor.