Author Archives: Eric B. Jacobson

About Eric B. Jacobson

Writer, storyteller, and pop culture enthusiast

Making your communications successful

Every organization aspires to have successful communications efforts. Successful communications build support for your mission and attract people and resources to your organization. But what does successful communications look like? Generally, we can think of success in terms of two … Continue reading

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Is your strategic plan strategic?

A strategic plan is the guiding document for an organization, describing the approaches and actions the organization will take over a certain time period to achieve a set of agreed-upon goals and objectives. It provides a framework for staff to focus their annual … Continue reading

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Live your values

An important part of strategic planning is defining your organization’s values. If you look, the values of many companies are external-facing – how they treat customers, how they provide products, how they deliver services. Their values demonstrate the quality of … Continue reading

Posted in leadership, management, organizational development, strategy | Leave a comment