Category Archives: communications

What organizations can learn from Trump

Regardless of what you think about him, the fact is that Donald Trump has stunned everyone. He has lasted longer as a presidential candidate than anyone presumed, and he has garnered far more support among the Republican base than anticipated. … Continue reading

Posted in case for support, communications, leadership, messaging, rationale | 1 Comment

Get your audience to agree with you

Time and time again,¬†I see organizations sending the same kinds of communications. They talk about themselves and their work, why they believe it’s so important, and why they need your money. But they forget that it’s not about them and … Continue reading

Posted in communications, fundraising, messaging | 4 Comments

Here’s why your outcomes aren’t clear

Dear Vu, I just read your blog (as I often do because it’s good stuff that everyone should read) and as with your post a few weeks ago about nonprofits not acting¬†enough like businesses, I felt the need to respond … Continue reading

Posted in communications, logic model, messaging, nonprofit sector, strategy | Leave a comment