Category Archives: rationale

Do your programs add up?

In my last post, I wrote about misalignment between an organization’s problem statement and the solution it offers. This diminishes the organization’s value proposition and raises questions and doubts about its ability to solve the problem. Another problem comes from … Continue reading

Posted in messaging, planning, rationale, strategy | 1 Comment

Does your solution align with the problem?

When making the case for your organization’s work, it’s important that you can clearly and convincingly articulate the problem. In my experience, most organizations can paint a vivid picture of what’s wrong (though some struggle to talk about why it matters) but … Continue reading

Posted in case for support, communications, fundraising, messaging, rationale, strategy, theory of change | 1 Comment

What organizations can learn from Trump

Regardless of what you think about him, the fact is that Donald Trump has stunned everyone. He has lasted longer as a presidential candidate than anyone presumed, and he has garnered far more support among the Republican base than anticipated. … Continue reading

Posted in case for support, communications, leadership, messaging, rationale | 1 Comment