Category Archives: strategy

Do your programs add up?

In my last post, I wrote about misalignment between an organization’s problem statement and the solution it offers. This diminishes the organization’s value proposition and raises questions and doubts about its ability to solve the problem. Another problem comes from … Continue reading

Posted in messaging, planning, rationale, strategy | 1 Comment

Does your solution align with the problem?

When making the case for your organization’s work, it’s important that you can clearly and convincingly articulate the problem. In my experience, most organizations can paint a vivid picture of what’s wrong (though some struggle to talk about why it matters) but … Continue reading

Posted in case for support, communications, fundraising, messaging, rationale, strategy, theory of change | 1 Comment

Why should I support you?

Time and time again I encounter organizations who cannot articulate their unique value. They can talk at length about the work they do and why it’s important, but they don’t have a solid argument for why their work deserves support … Continue reading

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